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Unattractive, middle-aged and balding. That is the kind of hunk that should be appearing in ads, according to a report in the Australian today.The Advertising Standards Authority in Britain has found itself advising the owners of a cheap, popular sparking white wine Lambrini what images should be in its ads. For the uninitiated, this is what the punters think of the drink:
“Lambrini is a white wine and has a volume of 7.5%. Being the lightweight that I am, a couple of bottles of these gets me off on one! Lambrini is brilliant for getting drunk. Stuff the neat spirits that deep down are disgusting, have a pleasurable cheap bottle of plonk! Enjoy many glasses without throwing your dosh down the drain constantly!”
Lambrini has become something of a recividist in advertising regulation circles for using the kind of captions usually reserved for the Spring Racing Carnival in Oz:
“I love a man with a powerful beast between his legs; Better to be on the jockey who comes last; Leather boots and whips. Don’t you just love a day at the races?; What I’d give for a well-trained stallion.”
All very amusing but I’m wondering if I am being influenced by attractive women in booze ads. Only the other day I found myself drinking Cougar. The most successful advertising in OZ to date for this brand has been an ad featuring a barmaid with very large breasts and a very tight white singlet emblazoned with the brand. Curiosly there seem to be no images of this women that I could find on the web, although one Voguette banned from the magazine’s forums spotted her in the flesh last year.
Of course, this is irresponsible advertising. Calling for Hattie Jacques and Amanda Vanstone lookalikes.
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