This is a magazine that tries to do what so few do nowadays. ConsumerRevolution wants to aim high, not low reports adbusters and overthrough the mass produced revolution. We tried our own hand at something similar with Tomato about good, fresh local food and none of the pre-packaged horseshit that the big manufacturers are trying to push. A couple of advertisers recognised our audience but the purity of what we were trying to do had to be diluted. Consumerevolution takes potshots at Walmart. Its everyday prices come at the cost of the sustainability of products as well as producers. We are amazed by some of the companies listed in the Dow Jones Sustainability Indices, including supermarket chains such as Sainsbury in the UK and Coles in Australia (to name but a few) which are notorious for using their market power against smaller producers.
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