Australian produce marketing bodies are uniting to create a clearer labelling system so Aussies can be sure they are buying Aussie food, reports the advertising trade magazine B&T (As Ad News alumni I feel bad about plugging the competition).
B&T says that peak representative bodies coming together include AUSVEG, Australian Pork Limited, Australian Prawn Farmers Association, Australian Honey Bee Industry Council, Apple and Pear Australia, and Horticulture Australia Council.
The organic bods such as NASAA (whatever that means) and the BFA (Biological something or other Farmers) are also in on the act of confusing consumers with their various labelling schemes but not bothering to communicate any property to the general public.
Macro Wholefoods
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