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As New York celebrates that 39 of the 507 restaurants in the Michelin Red Guide to NY have picked up stars, the Michelin Man has arrived in Australia. The Australian reported that we could be one step closer to having our own red guide with director Jean-Luc Naret’s visit.
Michelin has an excellent reputation as being a tough critic. What it needs to know is that Australia is an oligopoly between a small number of media companies meaning that the only significant restaurant guides that sell are from Fairfax newspapers The Age and The Sydney Morning Herald.
Gourmet Traveller published a free national guide. De Groots is apparently beefing up its national coverage and providing content to Citysearch while content aggregator HWW which provides reviews online and on mobile phones.
The latter simply profile restaurants rather than critique them.
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