Wagamama closes in St Kilda

by Ed on July 31, 2006

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Today’s special is garnish, PR garnish that is. Apparently, the St Kilda Wagamama isn’t closing but relocating to the Melbourne CBD even thought the space is closed and up for rent. The noodle bar was never very busy perhaps as much a function of the location as much as the weak stock served out.

I’m not surprised. As I’ve said before, Chocolate Buddha is far better.

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{ 7 comments… read them below or add one }

Matt July 31, 2006 at 10:45 pm

Lets home the Perth one follows suit… Over priced, under valued, fake plastic crap in my opinion.

Benjamin August 1, 2006 at 10:58 am

was this the old Seven Stones location ?

I recall it being a good location.

Benjamin

Ed August 1, 2006 at 11:07 am

Yes, it was the Seven Stones. It’s not a bad location but several businesses have failed in the same building as had DJs Food and baySwiss across the tram tracks. Termini thrives though. Perhaps and I’m just being generus to Wagamama and people just didn’t find the food good enough.

Benjamin August 1, 2006 at 3:25 pm

Interesting cause I have never clicked with Wagamama Food, but have friends that love it. Who knows.

Cheers

Benjamin

Ed August 1, 2006 at 6:10 pm

Matt, You are right and that’s the problem.

benjamin, when it first ened in Soho in Londn is was very very different with the communal tables and the nodles. Now over ten years later it’s old hat and they don’t take enough care in wat they make. far better is Chocolate Buddha in Fed Sq down here. PS Matt, sorry junk filter again. I keep trying to approve you but there is something about Perth email addresses it doesn’t like – Spiceblog has the same probs.

Tim August 2, 2006 at 9:57 am

The difference with London is that Wagamama there offers a cheap feed in a very expensive city. You can get a (relatively) cheap bowl of noodles under Harvey Nicks. Over here, it’s double the price of Noodle Box et al, and the standard of food is similar. I can’t see how it could survive in the city so close to China Town and places in the same price bracket, such as Nudel Bar. And there will be two branches. Still, people love a brnad name – just look at the proliferation of Starbucks in Melbourne.

Ed August 2, 2006 at 10:40 am

Tim, good point about the London scene. Iwonder how Wagamama is doing in the city? Starbucks has closed two stores in Melbourne – Fitzroy and Prahran.

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