Comments on: Benjamin Christie: celebrity spammer or chef?

By: Ed

Ed — Wed, 02 Jul 2008 01:20:38 +0000

He’d prefer to be TV…

By: Helen

Helen — Tue, 01 Jul 2008 12:36:52 +0000

If you do enter into any ‘real’ correspondence with ‘BJ’ as he refers to himself – the guy it incredibly rude and arrogant. I was supposed to do a guest post for him but pulled out when I realised what a loser he is.

By: Ed

Ed — Wed, 20 Sep 2006 17:06:11 +0000

..very funny. Reminds me to create my own wikipedia entry!

By: Matt

Matt — Mon, 18 Sep 2006 19:44:57 +0000

Hey Ed, saw your updated version of his Wikipedia page, and you’ll be happy to know it’s now been changed back to it’s earlier glowing praise version. The IP address used to edit that article most recently was also one that came to might site recently referenced from BC’s stats program… Coincidences happen all the time it seems.

By: Ed

Ed — Sat, 16 Sep 2006 19:25:01 +0000

Thanks DrReb
It hadn’t clicked but is is Astroturfing which does remind me that later today I should post on the astroturfed bar in Melbourne.

By: DrReb

DrReb — Sat, 16 Sep 2006 14:50:32 +0000

Helen and I were having a go at him the other day at lunch. I liked the bit where he claims you need “a long term strategy” for your blog. What a tosser. Some people do it for fun. I teach communication at Uni and BC’s ‘please be my friend’ emails are an attempt at what’s called ‘astroturfing’ – creating the illusion of a realistic front when it’s really a fake – in other words a refined form of propaganda. It’s considered totally unethical by most good practitioners, so his ‘team’ are dubious at best.

By: Ed

Ed — Fri, 15 Sep 2006 21:32:09 +0000

Neil, that’s my weird sense of humour. I’m now I’ve seen the pics you better watch out – I may recognise you in St Kilda.

By: Ed

Ed — Fri, 15 Sep 2006 16:42:22 +0000

Cin, Matt did a good job.

Sam, I missed the original discussion as I came to blogging in July. I wonder if we’ll be hearing from him again this time next year?

By: sam

sam — Fri, 15 Sep 2006 07:44:55 +0000

I marked him as spam and quickly replied to his mail informing him that I had done so. Last time us food bloggers revolted against him we didnt hear another peep out of him for over a year.

Let’s hope this time we don’t hear from him again for a much longer time than that.

By: Cin

Cin — Fri, 15 Sep 2006 06:45:43 +0000

great article, Ed. I’ve just read Matt’s too and I’ve gotta say that I was sucked in initially by his email. I did start to wonder after a while what was fishy about it and I’m glad that you and Matt have managed to put my feelings into words, being much more eloquent than I am.

Yes, the Vic Cherikoff products marketing is quite obvious isn’t it?