On a smaller scale, competitions and promotions do likewise, making your figures look more impressive when reporting up to head office – aka as hanging on to your job when local offices are shrinking in Aus and more positions head to China.

Cadbury use this method too. For example, they annually introduce a range of Freddo’s outside the traditional plain, mint, strawberry and caramel lines. In the past ranges have included jelly filled and biscuit studded Freddos.

The upsizing of your favourite chocolate items is a world trend. With a bigger offering you spend more and the product is able to be marketed as a snack rather than a treat.

Distribution of the vasrious flavoured Kit Kats is dependent on local producers facilities. Because our market is tiny compared to UK, US and Japan, local production becomes too expensive, so increasingly the production of most of Australia’s supermarket goods are also moving off shore to China and the selection of items coming this way becomes fewer. Companies therefore are leaning towards selling lines of items that have better profit margins here.

why is it that we get different flavours in the dodgy chunky versions only? in Japan and even in the US, you can get really cool unusual flavours in the small snack sized fingers. this only increases delivery costs for me…grrr….