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Yes, Michael Blamey from St Kilda Today shot John Lethlean face on and possible Matt Preston in the back of the head (while Don Neil from At My Table looks on). I bought to an end of a very bloggy week of two events where food bloggers met. This second event was a media night at St Kilda’s Pizza e Birra.

The interesting thing was that Catherine Donnelley from Brag PR targeted food bloggers. I asked her about this and she said:

“We definitely target bloggers and I’m currently trying to broaden our list and discover who the regular, passionate bloggers are. I think we do take quite a niche approach as we read each blog and try to invite those we think would be interested in the experience or in building a relationship with Mauro. We try to make it as relevant and targeted as possible to suit the content and interests of the blog.

“I know Mauro is very interested in the immediacy of the internet, the rise of online food writing, the direct connection online journalism (esp. bloggers) has with its audience and how this all correlates with the spontaneity of food culture. All of Mauro’s ventures aim to provide exceptional yet very accessible and personable experiences, which is what food bloggers also offer.

We also think more and more people are logging onto food blogs, not just for a “grassroots” opinion, but because the content is passionate and always readily available, no matter what time of day it is.”

So there we have it.

Food fascist

When the hell am I going to grow up and stop making mafia references in blog posts about pizza?

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