There’s been a lot of agro, some uninformed, on the blogger versus “qualified” journalist debate this year. It’s now time to put some facts behind some of the arguments to see just who read and thinks of what and how often they do it through a survey of food and drink blog and website readers.
Enter my survey here of Australian and New Zealand readers between now and the end of August. Please pass it on to your friends as the more people that enter the more valid the results will be. Note: the survey and prize is only open to Australian and New Zealand-based readers.
Also ensure you leave your email to enter the Kitchenware Direct draw for a 3 piece Shun knife each with an amazing Damascus steel blade. And if you have a blog enter your blog address as I’m compiling a definitive list of local food and drink blogs. Individual details will remain confidential and will not be related to the survey answers which are aggregated.
Back in June Leena (who at the time was studying Gastronomy in Adelaide) published the results of her survey of 1,800 people from the US on their food website reading habits:
“A majority of respondents felt food blogs had equally reliable information as print food journalism. They also tended to read food blogs more often than print food journalism. For example, 69% of respondents consulted print food journalism monthly while 37% consulted print food journalism websites weekly. But 79% of respondents consulted U.S. food blogs at least daily, if not multiple times a day, crediting their increased usage to a food blogger’s candid writing style, diverse voice and range of topics, as well as their approachable personalities.”
Leena urged me to launch my own survey, which is a tweaked version of hers to reflecting the local market (while trying to keep it short).
Thanks to my deal with the commercial devil (and I mean devil in a good way) Kitchenware Direct I’m able to offer the prize of a three piece classic set of Shun knives as spruiked by Neil Perry himself. In a normal shop this set – a 8.5cm paring knife, a 15cm utility knife and a 20cm chef’s knife – would set you back $449. Even at Kitchenware Direct they would cost $299.
As part of the deal Kitchenware Direct is also offering free shipping on anything bought during the next 30 days.
Simply enter the coupon code “tomatom” for free shipping.
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{ 12 comments… read them below or add one }
Mate… no survey on that page… but then maybe I’m a little to fast for my own good.
Keen to contribute to survey – but link is not working?
newp. Still not there.
Not working for me either. Shows this:
ANZ Food and Drink blog survey
The following surveys are available:
No available surveys
Please contact Your Name ( your@email.org ) for further assistance.
ditto at 1.49 pm local time
Ditto for me as well. 2.13 local time.
It’s going properly now (I think) – sorry about that.
Nope, still nothing…
The site keeps using up it’s CPU which I’m trying to fix. It should work now.
http://www.tomatom.com/blogsurvey/index.php?sid=87955&lang=en
It’s working now.
And you might be interested in the blogger/professional divide discussions by academic Axel Bruns
Way-hey something for New Zealanders. Will click and fill out
Thanks for the link Zoe.
Laura, if you have a moment could you spread it around NZ – my knowledge of blogs there is a bit out of date.