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inally we have a winner for the food blog survey sponsored by Kitchenware Direct, picked from the 165 entries. In social media tradition I asked on twitter for a random number. I got three, added them up and divided coming up with Andrew Dean from Windsor who was chuffed to have won the Shun knife set from Kitchenware Direct.
I’m going to give a full analysis of the results but here are some quick items I’ve pulled out. The anecdotal comments in particular fill in much of the detail that my fairly hastily constructed survey did not. (Here’s one comment: This survey is poorly constructed – many of the questions are leading, and don’t allow for nuanced reactions and responses. Perhaps but I think it stil gives some valuable pointers.)
The survey is massively Melbourne biased with 123 entries coming locally and 38% of people answering had blogs. ( Leena’s survey had some 1,800 entries in a country with a population over ten times larger than Australia)
Overall the respondents are a well read bunch and 41% or people haven’t changed their media consumption habits but 38% read less print although they do read mainstream media sites.
On the question “Should a print media journalist disclose if they have received any free hospitality from a restaurant even though they are paying to review it”? 69% said yes.
93% of people read newspapers at least once a week. only 11% of people read newspapers daily, 41% several times a week and 31% weekly. 19% read papers at least once a day.
Blogs are read more frequently than print. 81% of people read blogs once a week or more. But 24% read them several times day, 26% daily, 23% several times a week and 9% only weekly.
63% of people preferred to read independent blogs over mainstream media
Most of you are watchers rather than commentors 28% never comment on blogs and 25% only every month or so.
Most people are more engaged with local blogs than overseas ones.
Most people read blogs for restaurant reviews followed by recipes and entertainment.
Half the people felt that the mainstream media and blogs were equally reliable for information.
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{ 5 comments… read them below or add one }
I’m looking forward to the full analysis, Ed. I’d been thinking of doing a large, different type of survey when you announced the start of this one, so I’ve been waiting for the outcome before proceeding with mine:)
Surprisingly, not too surprising.
Duncan, When I get a chance when I have time/good internet access I’ll email you the raw results. I just rushed putting this together because I knew I wouldn’t do it otherwise and hence the many inperfections. I also though it would be intersting to compare with Leena’s just so we could see Australian vs US food bloggers.
Jess, I think there’s juice to come.
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Hey Ed, good on ya for doing this! Sorry I’m a bit late to the conversation, but I just wanted to send my congrats. I am curious how you went about getting a company to sponsor a prize? Would love to do that with a future survey I am working on. What a great idea!